Humanoid robots at work in a real supermarket
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. Nielsen
Photo: Jeppe B. NielsenHIVE Retail
We are building a software solution & service that enables a scalable humanoid workforce for retail shops — starting with supermarkets, but designed to work in any retail environment.
Humanoids are a supplement to your retail workers, not a replacement. They take the repetitive, physical night-time tasks so your team arrives to full shelves and can spend their shift on customers, service and the work that needs a human.
- Night-time shelf replenishment, available today
- AI & teleoperation with trained robotpilots
- Whole-body control for real store shelf heights
- Approved to work in any EU store
Co-Innovation Partnership
Piloting Humanoid Robots with føtex
HIVE and føtex have entered into a multi-year partnership to pilot humanoid robots for overnight shelf replenishment — currently in live test sessions in a Danish supermarket.
The HIVE Retail Solution
Night-time shelf replenishment via humanoid robots supported by our Heimdall platform, the control and data foundation that makes it repeatable across stores.
Night-time shelf replenishment
Humanoid robots restocking shelves and preparing the store while it is closed. Robots are ready to work shifts now.
Heimdall: AI & remote teleoperation
Our full-stack teleoperation and AI data-gathering platform, allows a trained remote human robotpilot to step in whenever the robot needs a hand.
Whole-body control
Bending down, reaching low shelves and working at real store heights. Our robots are 140 and 180 cm tall and reach both low and high shelves.
Data integrity by design
Sovereign by design: models trained on our own GPUs in Denmark, so your store data stays on European infrastructure you can audit.
Sovereign and European by design
Robots, pilots and software delivered from Denmark, with your store data kept on European infrastructure you can audit — and a service we adapt to how your business actually runs.
A robot workforce, priced by the hour
You do not buy a robot, a fleet system and a team of specialists. You book working hours. We deliver the robot, run the software, staff the pilots and keep it working — you pay an hourly rate for the shifts you need, scaling up or down as your stores demand. Ready to work in any EU store.
Pricing on request
Hourly rates depend on store format, shift pattern and volume. Ask us for an indicative quote.
What the hourly rate includes
- The humanoid robot, delivered and installed in your store
- Trained remote robotpilots covering the operating hours you book
- Monitoring, maintenance and continuous improvements
- Reporting on completed tasks and shelf performance
The software itself is part of the hourly rate — the service is built on our own platform Heimdall, running on GPUs in Denmark, so your store data stays in an environment we control and you can audit.
Daily routine: your staff decide what gets replenished
Store employees use the HIVE app to pick exactly which products the robot should replenish during the night shift. Each product carries its own photo and shelf location, aisle and section, so the team simply selects items, sends the task list at closing time, and arrives to full shelves in the morning.
Typical workflow.
- 1
Select tasks
Staff choose the products to restock, each with a photo, aisle and section.
- 2
Schedule time
Start now if allowed, in 30 minutes, or at a specific time for the night shift.
- 3
Prepare robot
A short checklist: change the battery, confirm it is fully charged, start the robot and wait for OK.
- 4
Activate robot
Review the queue and start time, then activate the plan - the robot takes it from there.
See it live at NRF Paris Hall 4, Stand ST-40, 15–17 September 2026.
NRF Paris detailsHow to get started with HIVE
Now (2026)
Apply to become a Launch Partner 2027. Applications are open today, apply below, or meet us at NRF Europe in Paris (Hall 4, Stand ST-40) to talk it through in person. Partnerships can be country exclusive.
2027
Your Launch Partner program runs in four phases in one of your stores: establishment, first runs, scale-up, and scale-out. You build the operating experience while we carry the technology risk.
Beyond
When the robots have proven themselves in your store, we roll out across your chain priced by the hour, as a service, no robots to buy.
Become a HIVE Launch Partner 2027
A head start on humanoid shelf replenishment.
A Launch Partner gets first access in their market, a robot with a dedicated teleoperator, and a direct line into how human-robot collaboration in retail gets built. We start in 2027. We spend 2026 perfecting the platform in one place, with one partner. Every lesson learned there transfers directly to you, so you get a head start. Launch Partner status can exclusive.
What you commit to
- One innovative store with reliable Wi-Fi and power for the docking station
- A dedicated contact person and a store team working from the HIVE Night Shift Manual
- English as the working language with the HIVE team
- Participation in the feedback and innovation loop on human-robot collaboration
- A genuine need to scale, more stores, more robots, once the technology is ready
- A program investment, prepaid operating hours that your hourly rate is drawn from first. Details when we talk
What you get
- A humanoid robot with a dedicated teleoperator and the full HIVE platform.
- The HIVE app, translated into your language, how your team tells the robot what to replenish and follows its work
- The HIVE Night Shift Manual: proven routines for preparing goods, briefing the robot, and dividing work between staff and robot
- Priority access to every improvement coming out of the Danish program
- A seat at the table as human-robot collaboration in retail is defined
The HIVE Retail 2027 launch partner program: four phases
Phase 1: Establishment
1–2 months
- Robot, Wi-Fi and docking station installed
- Contact person appointed
- Store scanned and mapped
- App translated to your language, team introduced
Phase 2: 1 store - 1 robot
3 months
- One robot, in one store
- 100% human monitoring. One teleoperator per robot
- Hourly operation begins when you store closes
- 8 hour work every night, 7 nights a week
Phase 3: 1 store - 3 robots
3 months
- Three robots in the same store
- 100% human monitoring. 2 teleoperators.
- Hourly operation begins when you store closes
- 24 hour work every night, 7 nights a week
Phase 4: scale out
3 months
- One operator runs multiple robots as AI takes over more of the work
- The gate to rolling out across your chain
- Agreed scale out: minimum 10 stores with 3 robots each — one new store commissioned every week
Why Choose HIVE Retail
Join the future of retail operations. Our humanoid workforce solution is designed to scale with your business, from a single store to hundreds of locations.
- Full shelves every morning is our goal, without night-shift staffing headaches
- Your team spends their hours on customers, not on pallets
- You pay only for the hours the robots are working. Minimum 8 hours per night in the first operating phase
- Trained remote human pilots on every shift
- Consistent, repeatable execution store after store
- A service we adapt to how your business actually runs
Apply to become a Launch Partner
Tell us about your chain and the store you have in mind. We select one Launch Partner per country, applications are open now, and we confirm partners around the end of 2026.
Want a humanoid on your night shift? Tell us about your stores and we will come back with an indicative hourly rate.